HUMMUS COMPETITION STORY ON KCRW BLOGS

Sometimes life just moves too fast and some things don't get the attention they deserve. 

But better late than never - so we're posting a bit late - the blog from KCRW of the Hummus competition that was conducted here in LA.

Yours truly was one of the judges in a Hummus competition and sat on the same panel as Evan Kleinman - one of the most respected food critics in California who's honesty, and exquisite taste has helped educate Angelenos and make LA one of the food capitals of the nation.  

In the first LA Hummus competition  Egyptian Nancy Boules of Cafe Dahab won.   

Egypt as mentioned in the past in our Hummus blog had been the birth place of Hummus - so there was something historic in this win. 

Do check out Cafe Dahab: 

http://www.cafedahab.com/

It is so wonderful that Hummus is slowly making it's way into mainstream culture - cause it is a food that is both healthy, nutritious and so tasty.

Enjoy the article and hope it makes you want to eat an entire bowl of Hummus.

http://blogs.kcrw.com/goodfood/2012/06/hummus-competition-aka-continuing-food-education/

Hummus Competition – aka Continuing Food Education

Posted June 5, 2012 by Evan Kleiman | Comments Off | 3,357 views]

I don’t judge many food competitions, but when I was asked to judge a Hummus Competition I was intrigued. I eat hummus. I make hummus. But I’m not an expert on the addicting puree.

I’ve never been to Israel or Lebanon or Egypt so I have no frame of reference for what is considered correct and delicious in situ.  I have no idea of regional variations.  The contest, organized by filmmaker Avital Levy, and billed as a fundraiser for her documentary “Hummus Wars” would feature “5-7 contestants – all very different – a couple Israelis, a few Americans, 1 or 2 who never made hummus before, a chef for Steven Spielberg’s Dreamworks studios and one for an Egyptian restaurant.

I don’t judge many food competitions, but when I was asked to judge a Hummus Competition I was intrigued. I eat hummus. I make hummus. But I’m not an expert on the addicting puree.

I’ve never been to Israel or Lebanon or Egypt so I have no frame of reference for what is considered correct and delicious in situ.  I have no idea of regional variations.  The contest, organized by filmmaker Avital Levy, and billed as a fundraiser for her documentary “Hummus Wars” would feature “5-7 contestants – all very different – a couple Israelis, a few Americans, 1 or 2 who never made hummus before, a chef for Steven Spielberg’s Dreamworks studios and one for an Egyptian restaurant.

Since 2007 Israel and Lebanon have battled with chickpeas and tahini over the Guinness World Record for the largest bowl of hummus.  As the years go by the competition has pushed the size from a paltry 900 lbs to the current Lebanese behemoth bowl at 23,042 lbs (see photo above).  The title has gone back and forth across the border over the years.

The competition at a private home in the Hollywood Hills featured American, Israeli and Egyptian competitors.  How could I turn down such an excellent opportunity to further my hummus education?  My fellow judges were Dudi Caspi, writer for Shavua Israel and hummus lover and Dan Katzir, filmmaker and hummus blogger.  The MC started the evening off with the comment, “The moon is rising over the trees like a big bowl of hummus.”

Entries ranged from a lemony, super smooth Egyptian puree to a rough mash made in the pre-blender/food processor style.  There was an assertive SoCal version made with Jalapenos and a New York entry that was dense and sweetened with caramelized onions.  Cumin was omnipresent in some and nearly absent in others.  A couple could have used a little salt.  I learned a lot, laughed even more and learned that democracy is a powerful thing.  Turns out that we judges came to the same conclusion as the audience “tasters” who were texting their faves.

The winner for 2012  was the super smooth lemony hummus made by Egyptian Nancy Boules of Cafe Dahab. Runner up was 70 year old Jerusalemite Ram Alkaly, represented by his son Ben.

Pitaway on Melrose, Los Angeles

I entered Pitaway on Melrose after seeing the huge sign of grand opening outside. Everyone loves grand openings So I had to enter, hoping for a new love affair with this new place. I learned it’s the second Pitaway in Los Angeles – which might hint they’re hoping to become a franchise. Everything in the look of the store shouts FRANCHISE. It doesn't look like a fast food place but rather like a modern fast food restaurant. That said, the middle eastern restaurant that was there before them - Muma, which was reviewed in this blog in the past - also shouted Franchise – and yet apparently it didn’t make it into a franchise- so I’ll keep my fingers crossed for this one. I think LA does deserve a middle eastern restaurant chain with good and fast falafel. This place is new – so I’ll revisit it in a few month after they solve some of their opening quirks. Wanting this place to succeed – I’ll give my own humble opinion what they need to work on in order to succeed in a very competitive street like Melrose. But would love to hear what other people think of this new place:

FAST FOOD FRANCHISE LOOK:

This restaurant has the logo of a fast food place, the décor of a fast food place, the overall energy of a fast food place, and yet extremely slow food service. The secrets of a fast food franchise is that they nailed down a way to serve their food fast. Doesn’t matter if it’s a Chipotle, Wendy’s, Subway, Fat Burger… Each one has their own method of ensuring that the food is served fast. To me it seemed like this place didn’t have any real organized and institutionalized plan how to ensure the customer gets their food fast and it wasn’t a priority for anyone in the place. It took over 15 minutes to get a falafel in a lafah breah. I appreciated the falafel being fresh but having to wait in a nearly empty restaurant for 15 minutes showed that there’s no respect for the customers time. Since this is the second restaurant with the same name and concept in LA – and the other one already exists for several years – it proves there’s no real plan how to make sure customers don’t spend too much time in the restaurant before getting fed.

PRICING:

The pricing is decent for middle eastern restaurants. Plates are about $11, Pitas $8-9 While it’s not expensive – I think they’re still 10% more than what will make them really competitive and allow them to take of. The woman at the cash register boasted on the fact they’re Kosher which indeed is a huge plus being close to La Brea and the Jewish ultra Orthodox district – but for the general audience it’s not a deal breaker. With so many options on Melrose – and even a highly competitive Indian lunch buffet almost across the street – I believe that $10 is the limit most people will pay for most fast meals. They might get people to come once and try them out – but in order to get repeat business – they need to lower their prices.

PICKLES:

I was highly disappointed they served pickles made in brine and not Pickles in salt. For the non middle easterns reading this blog - to illustrate the difference - assume you're going to a Mexican restauran and instead of corn chips they serve you Cheetos and the waiter tells you it's the same...
Or assume you go to a Chinese restaurant and instead of fried rice they serve you french fries and tell you it's the same...
Get the point?
Every cuisine - has some elements that are a make or break and salted pickles are a must for an authentic middle eastern cuisine.

For many middle eastern food lovers- not having pickles in salt is a deal breaker and that’s why many middle eastern restaurants serve their customers unlimited pickles in salt with each order. Moreover – what made matters worse is they have a free pickled vegetable salad that doesn’t have pickles. I noticed everyone who purchased food after me took the plastic plate they give you to the pickled salad bar and noticing the lack of pickles – joked about it angrily and threw the plate to the garbage without taking anything. Hopefully that’s not the plan – but why would a restaurant want to anger it’s customers on something so trivial and so obvious? It’s a great way to lose customers who are fans of middle eastern food. Portions: I ordered a falafel in a lafah – a middle eastern version of a burrito. It usually costs more than a pita and is supposed to hold much more food. Perhaps other middle eastern restaurants have spoiled me, or perhaps it was just chipotle that made me aware of how much food can really go into a burrito. The falafel in a lafah I got was mostly rolled lafah bread and very little in it. Very few falafels, I didn’t feel the hummus and very few vegetables that made very little impact. The meal costs nearly $10 and for that price I felt cheated. Taste: The overall taste is good – but not spectacular and yet I must give them credit that everything tasted very fresh. The Falafels were hot and fresh, the pita was fresh. The hummus didn’t make any impact and they need to work on it and find a way to give it a much stronger point of view.

Final words:

I want to love this place. I ‘d love for Melrose to have as many middle eastern restaurants as possible – it would be great and I’ll be their biggest fans. Maybe I’m totally wrong – but based on my experience – I don’t think their target audience can only be ultra orthodox Jews who might or might not show up because of their Kosher sign. I think they need to cater to everyone. Families, hipsters and the many young people walking Melrose that are looking for healthy and cheap food. In order to get the general public’s attention this restaurants need to come down to earth and start making cheaper food, in larger quantities that’s in a family price range or else they’ll end up closing like other middle eastern restaurants in that area that have come and gone. Like any other new restaurant on Melrose at the beginning there will be a honeymoon between the locals and this place – as everyone always want to try out the new restaurants on the street. But whomever owns this place needs to show that his vision is not just graphics that present a large corporate style middle eastern restaurant but also the vision of a large corporation – with a big vision and real care for the smallest details. I hope they succeed and will keep all of you posted!

Taeem on Melrose

A few people have been asking why I haven't updated the Hummus blog for awhile and sadly, I must admit it's not because I haven't eaten Hummus - it's because all the Hummus restaurants I've tried lately have been awful. Truly awful. A few have even cause me to feel sick afterwards.

More and more new restaurants are popping across Los Angeles and yet it seems that their owners don't really have any love or respect for Hummus.

A relatively new place on Melrose Ave, Los Angeles is a small hole in the wall Israeli place called TAEEM- which means tasty.

They have cheap Shawarma Buritto deals for about $6 for a chicken Shawarma which is sweet.

But this blog isn't about Shawarma it's about Hummus ( and sometimes Falafel) as well.

I've tried this place a few times and as much as I wanted to like it - I didn't.

Both the Falafel and the Hummus were extremely bland. The Falafel had a very generic taste and the Hummus didn't taste fresh.

Moreover, the garbage bins were filled beyond full and the restroom I entered was dirty and disgusting.

I know a Hummus guide shouldn't be criticizing the garbage and the toilets - but I think that it is all connected.

Hummus is a passion and to make great hummus one needs to have a lot of discipline to continue striving for the stars and get the recipe just right.

Same with running a business and part of that - especially with a food business is to make sure it is all clean.

I talked for a few minutes with the owner of the place. He is very likeable and so I did visit this place 3 times to make sure I didn't fall on them on a bad day.

I visited them both during different hours of the day with always the same results.

It's a pity. 

I really am rooting for this place. I liked it's vibe. I liked it's pricing. I liked it's location. I loved it's low key attitude. I even liked the owner.

It's a new place and it can succeed cause there are a lot of people that would love great hummus in this area.

But to make great hummus - they need to invest more passion into the fine details.

They need to clean their act- as well as the store and need to try out more to get a much better hummus.

That said, unlike the various places I've gone to lately - I didn't become sick afterwards from the Hummus. So with the benchmark being dropped so much - I guess that's one point in their favor.

I am rooting for this place. So I will revisit it in the future and hopefully it'll get it's act together. It has the potential for greatness. Now all it needs is the Hummus ( and the Falafel)!

The new Sunnin

You can't go home again...

Or so they say.

Sunnin is an old institution in LA that's been around for nearly 20 years.

They used to be a hole in the wall place that had cheap pricing and gave a lot for that money.

But now they've grow. They've built a new much fancier place across the street and unfortunately while you do get more of a seating experience in the new place - in terms of food they seemed to have deteriorated.

I don't know what changed. I really don't. But something of the old fashioned magic is gone.

I ordered Hummus as a take away and for $6.00 - which is their basic price they gave me a tiny portion of Hummus in a take out box. 

What was that about? 

For $6.00 take away you can't just get the same amount of Hummus you'd get on a place if you were sitting there. 

Also, the Hummus itself was good but not great. It didn't taste that fresh and it didn't have that extra punch that the old Sunnin used to have.

I don't know what the story is. Maybe I just came there on a bad day - but the fact they moved to a bigger and nicer place should have motivated them to be better than the old Sunnin. They should have given more food for a cheaper price rather than give less food for a higher price - cause that's always the best way to eventually lose your core audience of Hummus lovers like myself that hate to feel they're cheated.

Since the Old Sunnin had such a good reputation I'll be back to the new Sunnin and hopefully they will improve. I'm hoping they will but one never knows.

Sunnin Restaurant:

1776 Westwood Boulevard
Los Angeles, CA 90024-5646
(310) 475-3358

http://www.sunnin.com/

BEST and WORST HUMMUS IN LA

End of the year, and so it's time to make a list of the best and worst Hummus places in LA and how did they hold up this year.

BEST HUMMUS:

AND THE WINNER IS...

The winner for this year is Chapa on Wilshire and Crescent. Their Hummus might not be magical like I would want it to be but it is good working man's Hummus that is always fresh and always served in large quantities with free pickles and lots of olive oil. All for a logical fit for all price that makes this my winner for best hummus in LA.

That said, in my last two visits I've noticed they've reduced the amount of Pitas they serve with the plate from two to one which is very annoying and disrespectful to their Hummus loving customers. 

I hope they will not try to immitate their competitors that lowered the quality of their Hummus while raising prices and giving less for more $$$.

I also recommend their Falafel which is amazing and gets my two thumbs up easily beating many of their competitors.

WORST HUMMUS

The list for awful places is long and plenty. Sadly both Israeli and Arabs from all nations in the middle east have no problem opening places that serve awful Hummus  that doesn't taste fresh, is served in small quantities and is extremely expensive. 

It's sad that so many middle easterners feel that they can con their brothers and sisters in LA with Hummus that's expensive and simply disgusting and they are helping give middle eastern food an awful name.

I guess Hummus is a very personal thing and to each person there's his own taste buds. But that said, talking to my friends - there's quite an agreement among them that the winner for the WORST HUMMUS RESTAURANT in LA for 2010 is AROMA CAFE.

Aroma wins not just because of it's awful Hummus but for the overall experience. Expensive food, disgusting waiters and waitresses that treat customers like dirt, are mean spirited, slow, unhelpful and seem to have the backing of their bosses to be as evil to their customers as possible.

For those going to Aroma, all I can say is that you deserve the attitude and high bill you'll get there.  Aroma brings out a lot of negative emotions from me.

So even before their awful Hummus is served - the overall attitude of everyone around makes me sick.

Happy holidays everyone and enjoy the Hummus of the new year!!!!